Smart for Life® was founded by Doctor Sasson Moulavi in 2002. Doctor Moulavi (commonly known as Dr. Sass) is a Board Certified Bariatric Physician who began his medical career working as an Emergency Room Doctor in Canada. Constantly working long hours, Dr. Sass began to put on weight himself. After experiencing obesity first-hand, he vowed to recover from this chronic disease and provide long-term solutions for his patients. He made the switch from helping patients who needed immediate attention in the ER, to proactively helping patients live healthier lives to prevent them from going to the ER. Today, Dr. Sass is a husband, father, avid kite surfer, and actively seeking new and innovative ways to help his patients. Cookies , Protein bars, Supplements , vitamins & capsules